Login
Members Online
No Users Online
Home 
Internet Marketing Articles Copywriting Articles Boost Conversions by Reading Books
Internet Marketing Articles Copywriting Articles Boost Conversions by Reading Books | Boost Conversions by Reading Books |
|
|
|
|
If you want to get better results from your ad copy, there are some great books that can help you. These inexpensive books can teach you a great deal about writing copy and marketing. Some of the best books are on copywriting, though you may be surprised how much you can learn from books that are off-topic, too.
If you want to get better results from your ad copy, there are some great books that can help you. These inexpensive books can teach you a great deal about writing copy and marketing. Some of the best books are on copywriting, though you may be surprised how much you can learn from books that are off-topic, too. Ask any great writer, and they will tell you that the best way to improve your writing is to read books. This holds true for copywriters, too. Today, I will suggest a few books that will help you to write better copy and get better results. Three of these books are about copywriting. A fourth book is off-topic, but still valuable for learning. My first recommendation is The Robert Collier Letter Book, by Robert Collier. This book has become a classic in the copywriting and marketing industry. Collier himself wrote many of the ads in the book. While the language is somewhat antiquated, giving an old-fashioned feel, the basic principles of the book still stand the test of time. John E. Kennedy's Reason Why Advertising is a fantastic book. It is harder to find than the others. At the end of this article, I will provide you with resources to find books like this. My fourth recommendation is off-topic, but still relevant. While it isn't about copywriting, it is about selling. You can enjoy this book at any time - in a house, with a mouse, or with a fox in a box! Check out Green Eggs and Ham, by Dr. Seuss. It may seem silly to read a children's book to improve your business, but this book is all about persistence in making a sale. Dr. Seuss teaches us valuable marketing lessons which we can apply to our advertising strategy. Convert more clients into buyers - read Dr. Seuss! I promised you a valuable resource, and here it is. Check out www.SFSBookstore.com. Bret Ridgeway of Speaker Fulfillment Services runs the site. His specialty is finding hard-to-find books on copywriting and marketing. If you are looking for any similar books, I heartily recommend checking out his site. One of the best investments you can make in your business is information. The books I have recommended will be a valuable addition to any marketing and copywriting library. They won't cost a fortune, and the money you invest will provide you with great returns. They are truly valuable to improve your copywriting skills. About the Author: For tips, tricks, and tactics of a top direct response copywriter, visit the site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice. |
| < Prev | Next > |
|---|