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Everything you've been told about copy writing is wrong! PDF Print E-mail
Website copy writing is one of the most essential skills to have if you're promoting anything online. Whether you have an ebook to sell, website to launch or affiliate scheme to promote you need to write interesting and compelling copy - copy that will form blog entries, articles, forum posts, press releases and website content. Even if you focus totally on pay per click advertising such as Google Adwords you still need to create winning adverts and persuasive landing pages or your sales will be lost. But forget everything you've been told about copywriting -it's all wrong!
by TonyHetherington


Website copy writing is one of the most essential skills to have if you're promoting anything online. Whether you have an ebook to sell, website to launch or affiliate scheme to promote you need to write interesting and compelling copy - copy that will form blog entries, articles, forum posts, press releases and website content. Even if you focus totally on pay per click advertising such as Google Adwords you still need to create winning adverts and persuasive landing pages or your sales will be lost. But forget everything you've been told about copywriting -it's all wrong!

They say you need a copy writer - they are wrong! Using a copywriter would spell disaster for your website! Their copy would be hollow and empty. Although punctuation perfect it would lack all your knowledge and passion that makes you unique and interesting.

They say your writing will never be professional - they are wrong! Professionals use writing tricks and tools that you can learn use in your own writing that same day.

They say you won't understand - they are wrong! If you refuse to struggle with their 300 page stale text books or heavy academic courses, don't hire a copy writer, don't let pencil heads and grammarians worry or undermine your confidence you can and will succeed through simple, practical step-by-step lessons.

They make it worse by making it seem a lot harder than it need be so that you go to them to write for you.

They are the dusty academics and academics that like to make you feel stupid when you make mistakes and they just love pointing them out. There may not be an official conspiracy with a secret HQ but it's just as effective. For example, when have you ever heard a copywriter say "Here's a better way of doing it that will save you time and money"?

The answer is probably never because they don't want you to know how to write, they don't want you to realise that you are the best person to create your copy and they don't want it to be quick and easy. Then they bill you. Not only do they bill you they then keep you in this trap so that you go back for more and more.

It's time to fight back and break free from this writing trap and start creating your own compelling copy. This will help you build a unique bond with your customer built on your passion and knowledge and their growing trust and respect in you. So fire that copy writer and take control of your own website!

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