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Internet Marketing Articles Domain Name Articles How Your Domain Name Attracts Customers
Internet Marketing Articles Domain Name Articles How Your Domain Name Attracts Customers | How Your Domain Name Attracts Customers |
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In today's world, a website is one of the fastest ways of attracting attention to your business. And the first step to setting up a website is choosing a good domain name.
In today's world, a website is one of the fastest ways of attracting attention to your business. And the first step to setting up a website is choosing a good domain name. Somehow, there hasn't been enough emphasis placed on choosing a domain name that attracts the right customers, so allow me to expound on this subject with some tips you can put to immediate use for your next website or blog. 1. Make Sure Your Domain Describes Your Business What your website offers should be clear from the domain name. Don't make your potential visitors guess at what they'll find on your website. eg. If your name is Lisa Barstow and you run a hair salon, get a domain like lisashairsalon.com instead of lisabarstow.com. Unless you already famous, or want to become famous, your own name isn't the best option. Keep it as short as possible as well. It's easier for your customers to remember and they're less likely to make typing errors when they enter it in their web browser. 2. Choose a Domain With Your Keywords in It Most websites rely on the search engines to a certain degree for getting visitors. If you use your keywords in your domain name, it can help with getting ranked higher in the search results. Taking the time to do some research to find your best keywords, and a domain that includes them, is important. Make sure it still meets the first criteria though - short and descriptive. Of course, there are other SEO tactics to implement for better rankings, but getting a keyword-rich domain name is the first step towards ensuring your website will be search engine friendly. Avoid using any weird characters like apostrophes and even hyphens in your domain name as this will eventually affect rankings. 3. Can You Use A Different Extension Than .com? Yes and no. You could use other extensions like .net, .biz or .info but it's not the best choice. Everybody knows .com but if your site uses something else, you're going to have to market it a lot harder to get the correct extension in people's minds. And if someone else already has the .com version, they'll probably get a lot of traffic from people looking for you. Another reason is when emailing, customers automatically assume every company ends with a .com extension and this can be devastating to your business if your customers' emails keep ending up in your competitors' database. If you're setting up a website for specific types of organizations, a non-profit group for example which should use .org, the best way to go is to stick with .com. So don't rush into picking your domain name. Research your market and find the keyword phrases that people are searching for. There are quite a few websites that let you research this information, such as Wordtracker.com and GoodKeywords.com. Putting the effort in up front will pay off in the long run. About the Author: Struggling to get your internet business off the ground but feel lost in a sea of gurus and products promising the world? Visit the Internet Marketing Chaos blog for a hype-free look at how to start and run your business. Visit http://www.netmarketingchaos.com for more helpful info |
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